Emotions usually initiate purchases. Logic usually post-rationalizes them.
Reflect strives to isolate the emotional component of choices from the rational component. We do this by having people express their feelings through pictures and images.
We don’t neglect the rational side of the equation. Rather, we choose to explore it after first understanding the emotional context.
Isolate emotion
Reflect Research LLC / 2925 Dean Parkway Suite 300, Minneapolis, Minnesota 55416 / info@reflectresearch.com / 888-678-6649
Click here to download examples of Reflect's work.
